Easier & more profitable to get more business from your existing customers
After building websites and optimising SEO to get new visitors/ business we realised that there is something missing, and that is looking after your existing customers.
How to Get More Business from Existing Customers
We believe that there are 3 ways to use marketing to easily get more business from your existing customers:
1. Email Marketing
The main emails included in this are newsletters, special offers & up-sell emails. Email marketing is one of the most effective forms of digital marketing, and it remains just as important in 2023 as it has been in the past. How significant is this for new business? This report from Litmus illustrates that email marketing can increase your ROI by “a whopping $36 for every $1 spent” , and there are a number of other reports with similar numbers.
"79% of marketers list email marketing in their top 3 most effective marketing channels." HubSpot
2. Automated Marketing
The most popular automate email is the Birthday Email that is sent out near a customer’s birthday. It celebrate’s the “personal holiday” and gives you an opportunity to give a special offer to help sweeten their day.
However its not just about offers. The Birthday Email also increase customer sales and retention – a recent survey from Hubspot found that these birthday emails had a 481% higher transaction rate, resulted in 342% higher revenue, and had a 179% higher unique click rate when compared to other promotional emails.
Thats impressive, and other types of emails also have high rates as well including Thank You email and Miss You email.
"They can help customers learn more about your brand, encourage them to keep coming back, or remind them of why they bought from you in the first place." Mailchimp
3. Loyalty Program
Its well known that loyalty programs can have an overall increase in sales. A study by McKinsey, for example, found that customers who are members of a loyalty program are 59% more likely to choose a brand over a competitor and 43% more likely to buy weekly.
In fact it is estimated that more than 90% of companies now have some form of loyalty program. Google any brand along with the words “loyalty program”, “rewards program”, or “membership”, and 9 times out of 10 you’ll get a hit.
Conclusion
Its obvious that you should be aiming to generate more business from your existing customers in addition to trying to generate new business through email marketing, automated marketing and loyalty programs.
There are many products to choose from on the market, many of them inexpenasiove, and we would be happy to provide you with help in choosing the best one for you.
